Market research is an important stage in the planning of an overseas group tour. Explain in depth the nature of market research conducted by a tour operator as part of such planning

Market research is an important stage in the planning of an overseas group tour. Explain in depth the nature of market research conducted by a tour operator as part of such planning

RETAIL TRAVEL OPERATIONS

 

Instructions to candidates:

 

a) Time allowed: Three hours (plus an extra ten minutes’ reading time at the start – do not write anything during this time)

b) Answer any FIVE questions

c) All questions carry equal marks. Marks for each question are shown in [ ]

 

1. a) Market research is an important stage in the planning of an overseas group tour. Explain in depth the nature of market research conducted by a tour operator as part of such planning. [12]

b) Identify and describe the SIX main components of a package tour. [8]

 

2. a) Explain TWELVE key services an incoming tour operator has to provide when organising an incoming group tour. [12]

b) Identify the demographic markets for which coach tours have become popular and examine the reasons for this popularity. [8]

 

3. a) Explain in detail EACH of the following car rental insurance abbreviations:

 

i. TP

ii. CDW

iii. PAI [6]

b) Examine the key areas of additional information required from the client when making a car hire reservation as an add-on to a previously booked holiday. [14]

 

4. a) Explain in detail EACH of the following insurance terms:

 

i. Principals

ii. Exclusion

iii. Excess

iv. Premium [12]

 

b) Identify and detail at least EIGHT common risks which are covered within a standard travel insurance policy. [8]

 

5. Develop basic training guidance notes for EACH of the following selling skills required by newly recruited travel consultants:

 

a) Identifying clients’ needs

b) Product benefits for the client

c) Closing the sale

d) After-sales service [20]

 

6. a) Clearly explain the difference between the fixed costs and variable costs involved in operating a travel agency and identify TEN examples of EACH. [10]

b) Explain in detail the main advantages for the client when paying a travel agent using a credit card for the payment of goods or services. Why might the travel agent prefer cash? [10]

 

7. a) Explain the travel agent’s position within the Chain of Distribution model and illustrate your explanation with a chart. [6 + 4 for chart]

b) The construction of a new tour programme can take a tour operator up to two years. List and describe the SEVEN steps involved in this process. [7 + 3 for description]

                                                                                                                                          Continued overleaf

8. a) Identify and explain SIX ways in which IATA has been influential in facilitating airline co-operation. [12]

b) Give a brief explanation of EACH of the following airline terms:

 

i. IATA conference areas

ii. Stopover

iii. International Date Line

iv. Logical routing [8]


Price: £ 40

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