2019-01-25T11:15:50+00:00

Market research is an important stage in the planning of an overseas group tour. Explain in depth the nature of market research conducted by a tour operator as part of such planning

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RETAIL TRAVEL OPERATIONS

 

Instructions to candidates:

 

a) Time allowed: Three hours (plus an extra ten minutes’ reading time at the start – do not write anything during this time)

b) Answer any FIVE questions

c) All questions carry equal marks. Marks for each question are shown in [ ]

 

1. a) Market research is an important stage in the planning of an overseas group tour. Explain in depth the nature of market research conducted by a tour operator as part of such planning. [12]

b) Identify and describe the SIX main components of a package tour. [8]

 

2. a) Explain TWELVE key services an incoming tour operator has to provide when organising an incoming group tour. [12]

b) Identify the demographic markets for which coach tours have become popular and examine the reasons for this popularity. [8]

 

3. a) Explain in detail EACH of the following car rental insurance abbreviations:

 

i. TP

ii. CDW

iii. PAI [6]

b) Examine the key areas of additional information required from the client when making a car hire reservation as an add-on to a previously booked holiday. [14]

 

4. a) Explain in detail EACH of the following insurance terms:

 

i. Principals

ii. Exclusion

iii. Excess

iv. Premium [12]

 

b) Identify and detail at least EIGHT common risks which are covered within a standard travel insurance policy. [8]

 

5. Develop basic training guidance notes for EACH of the following selling skills required by newly recruited travel consultants:

 

a) Identifying clients’ needs

b) Product benefits for the client

c) Closing the sale

d) After-sales service [20]

 

6. a) Clearly explain the difference between the fixed costs and variable costs involved in operating a travel agency and identify TEN examples of EACH. [10]

b) Explain in detail the main advantages for the client when paying a travel agent using a credit card for the payment of goods or services. Why might the travel agent prefer cash? [10]

 

7. a) Explain the travel agent’s position within the Chain of Distribution model and illustrate your explanation with a chart. [6 + 4 for chart]

b) The construction of a new tour programme can take a tour operator up to two years. List and describe the SEVEN steps involved in this process. [7 + 3 for description]

                                                                                                                                          Continued overleaf

8. a) Identify and explain SIX ways in which IATA has been influential in facilitating airline co-operation. [12]

b) Give a brief explanation of EACH of the following airline terms:

 

i. IATA conference areas

ii. Stopover

iii. International Date Line

iv. Logical routing [8]


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