2018-11-02T07:12:34+00:00

Market entry strategies for big emerging markets typically anticipate significant levels of corruption in government and industry.

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Multinational Market Strategies

1. Market entry strategies for big emerging markets typically anticipate significant levels of corruption in government and industry. Is this a legitimate concern for international marketers? Give some examples.

2. "Trade barriers are coming down all over the world." Do you agree or disagree with this statement and explain your position.

3. I said in class, many times that " It is never the responsibility of the buyer to adjust to to the style of the seller." Do you agree? Why does this become so much more important when marketing products across national boundaries?

4. Countertrade has become a widely accepted methodology for facilitating multinational transactions. Do you agree or disagree? Is traditional "cash for goods" becoming a thing for the past? Please support your answer with some examples and literature support?

PS: Reference "International Marketing" By Philip R. Cateora, McGraw Hill.

Thank you.


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