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M6D7: McDonalds` Organizational Advantages, Chinese Market
Research one organization that has expanded into an international market (crosses national borders) and outline how this organization entered this new market.
Identify the specific mode of entry that the organization used.
What were the organizational advantages or disadvantages of using this mode?
M6D7 Name: Instructor: Institution: Date: Venturing into any international market entails the utilization and perfection of a specific strategy. There are various strategies that a company or organization can use so as to break into such markets. The Chinese market is one example of a market that has traditionally be