Jul 08, 2017 Others

JoeMarketers Email Campaign

This paper concentrates on the primary theme of JoeMarketers Email Campaign in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.

Business and Marketing: JoeMarketers Email Campaign

Instructions:

Assume that JoeMarketer.com is running an email campaign to acquire new customers. It is considering the two options listed below. In either event, the actual campaign management will be outsourced to an interactive agency.
Option A would use a high quality rental list of 100,000 email addresses. Direct costs under this option would be the rental list at $250/m and creative, program management and reporting costs will be $10,000. If the email campaign brings in 623 new customers, what is its customer acquisition cost?
Option B would rely on banner advertising at $20 CPM, which has a predicted click-through rate of 1.5 percent. The campaign is designed to reach 100,000 viewers, and its creative, program management and reporting costs will be $10,000. How many customers will it bring in and what is the customer acquisition cost?
Answer the question in BOTH options, then explain which program you would recommend and why?

Content:

Business and Marketing Name: Instructor: Institution: Date: First, it is important to understand the meaning of the term acquisition cost. It is defined as the cost of getting an address (email) from a client. In order to obtain this

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