Jan 17, 2018 sample paper

It can be harder to sell an intangible service than a tangible product.

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Products and Services

It can be harder to sell an intangible service than a tangible product. After reading Chapter 3 of the text, pick one of the cells in Table 3.4: “Service Classifications” and name a service offered in that class—for example, business remodeling service under consulting and operations. In 200 to 250 words, describe a service in your chosen category in terms of the four ways a service is different from a product—its intangibility, inseparability, variability, and perishability. Propose a solution for sale that could be used as a point of competitive differentiation in a marketing campaign.

Table 3.4: Service classifications
Consumer Services
ConvenienceShoppingSpecialtyUnsought
Business Services
DistributionConsulting
Breaking bulkAssembling lotsCreatingassortmentsFi

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