Jul 13, 2017 Others

Investigative Essay

This paper concentrates on the primary theme of Investigative Essay in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.

Investigative Essay

INSTRUCTIONS:

The essay topic is as follows:


“ A customer is not dependent on us. We are dependent on him/her. He/She is not an outsider in our business. He/She is part of it.” There is no doubt that the digital revolution has changed consumer behaviour. The exchange between consumers and marketers has become highly dynamic, interactive and participative. Discuss.



This is an essay based on scholarly journal article research, theory and critical evaluation/ synthesis (not mere description). You must support your answer with a minimum of 6 journal articles (can be peer reviewed or otherwise but must be from sources classified as Journals). The essays upper word limit is 2,500 words. There is no minimum word limit. The upper word limit is strict. NB. The word limit does not include; title page/cover page, sub-headings, reference list (it does include in-text citations), appendix.

Notes:

•A minimum of 6 journal articles. Penalty of 20/100 marks applied if this criteria is not met.


•Full Harvard author-date referencing is required (in-text citations, and reference list).


•Exceeding the word limit will lead to a deduction of 10/100 marks.
No extensions will be granted. Late tasks will be accepted up to 48 hours after the submission deadline. There will be a deduction of 50%* of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late. This penalty does not apply for cases in which an application for Disruption to Studies is made and approved..Your essay must be submitted online VIA Turnitin for MKTG203:
Submit softcopy to the plagiarism detection system ‘Turnitin’ VIA iLearn before the deadline on October 30th 9pm.
Please make sure that you are submitting to the correct dropbox.
Please note the following:


•Your soft copy must include a title Page with full official student name (last name in CAPITALS), student ID number, tutors name, tutorial day, tutorial time and tutorial room number. It must also include your reference list. Please name your file as
follows: Surname_Tutor_Final Essay.doc


•Essay should be formatted as follows; size 12 times new roman font, 1.5 line spacing, regular margins, headings in capitals and bold, sub-headings in upper and lower case and bold italics.


•Essays will be marked electronically via GradeMark on Turnitin using iLearn, annotated with comments from the marker and your grades will be available for viewing on the Grades link via iLearn approximately 2-3 weeks after submission. An announcement will be made on iLearn when assignments have been marked.




This Assessment Task relates to the following Learning Outcomes:


•Identify, understand, and articulate a range of influences on consumer behaviour.


•Critically analyse, discuss, evaluate and integrate the theoretical literature to create a
coherent and theoretically rigorous argument.


•Critically evaluate and reflect upon specific marketing decisions and marketing strategies
through the use of applied questions.




CONTENT:

Consumer Behavior Student: Professor: Course title: Date: Consumer Behavior It is in the interest of every business to ensure that customers are happy and satisfied. The primary aim of every business is to make profits. There are several factors that contribute towards the achievement of this goal. Consumer behavior certainly forms a big part of the success of any business. Yet consumer behavior is shaped by many a factor including the nature of treatment a customer receives from the business. It is crucial for every business to appreciate the important role played by customers (Thomas & Panayiotopolous 2012). Customers are not dependent on a business. Rather, it is the business that is dependent on a customer. Customers are not outsiders of a business. They form part and parcel of the entire business, perhaps the most crucial of all other parts. To help in developing this discussion further, three main themes namely brand meaning, brand loyalty and value would be used. These are the three most important guiding principles which play a determining role in the decisions made by consumers on their purchasing behavior. This essay also discusses consumer-brand relationship as well as relationship marketing and social media. 1.0 Value A product must stand out in being exemplary when it comes to serving its purpose. It is notable that features are what a business organization builds into its services and products but value is what the company’s client&rsq...


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