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Balanced Scorecard and the Internal Business Process Perspective


Module 5 - Case


Assignment Overview

You have spent a lot of time in this course learning about the Balanced Scorecard approach. The benefit of the approach is that it measures an organization`s performance from multiple perspectives. You have had an opportunity to consider organizational performance from several different perspectives and tie performance to strategy. You have also had an opportunity to consider organizational dynamics in relation to the implementation of a large-scale project like adoption of the Balanced Scorecard approach.

In this module you will have an opportunity to take what you have learned and to apply it as an organizational consultant.

For this Case Assignment you will play the role of a consultant presenting a case to a medium-to-large technology firm. A representative from the company Sonic Technologies has contacted you and asked you to meet with a group of company executives to discuss how the BCS approach works in technology organizations.

Of course, it is well known that consultants are not all-knowing and that it is not uncommon for them to do a considerable amount of research before presenting a case to a client. Fortunately, you come across the following document while preparing for the assignment:

Rohm, H., Malinoski, M., Strategy based balanced scorecards for technology. Balanced Scorecard Institute. Retrieved from: http://www.balancedscorecard.org/Portals/0/PDF/Technology%20Company%20Balanced%20Scorecard%20Systems_06222010_Final.pdf

Case Assignment

Your task is to prepare an overview document that you will provide to the individuals who participate in your meeting. The document should not exceed 5 pages but should summarize the key points of the Balanced Scorecard process based on what you have learned this session and you need to apply what you have learned to technology organizations.

Assignment Expectations

Your essay should be 4–5 pages long and include the following:

Introduction: In this part of your essay introduce your topic and provide a brief overview of the key points you plan to make in your paper.

Analysis: In this section present the actual comparison and contrast between BAA’s approach to the Balanced Scorecard and more traditional approaches.

Conclusion: Wrap up your argument with a clear and cogent synopsis of your findings. Do your best to convince your reader (aka your professor) that your position is valid.

Additional Instructions: Your essay should be 4–5 pages in length (not counting your title page or references). You must include a title page and a list references. APA formatting is preferred. Do not paste in sections of text into your essay. All of your work must be written in your own words. It’s OK to use a short quote now and again, but quotations must be in quotation marks and properly cited. In-text citations should be used anytime you are borrowing somebody else’s ideas, or information. That is to say, if you are borrowing a thought from a publication from J. Neutron’s article written in 2010, that section of text must be followed with (J. Neutron, 2010). Quotations, data, and general ideas (put into your own words) should all be cited.


Balanced Scorecard and the internal business process perspective Insert name: Institutional affiliation: Due date: Introduction The managers of technology companies are normally challenged by disruptive, enabling technologies that can invalidate business models or products; tackling the increasing customer demands; communicating and creating crucial product development decisions; rewarding, retaining, and recruiting technology talent; and rapidly shrinking product cycles (Rohm and Malinoski, 2012). Company executives mostly do not communicate strategies in a manner that the business is directed. This results in misalignment and disagreement on how such shortcomings are perceived and addressed in the company. Any technology company can address these challenges by defining its measure development success and product planning. It is vital to develop effective monitoring process to rectify programs, which are off track and monitor customer needs and issues, and develop company’s products. A balanced scorecard is a vital system that can be used as a strategic management and planning framework to enable a technology company to address these challenges including other issues that are important for developing value for stakeholders and customers such as organizational readiness and capacity, financial performance, and process efficiency. Comparison and contrast between Technology Company approach to the balanced scorecard and other traditional approaches Keye...

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