Nissan Motors UK Introduction
You are to take the role as a strategic manager for Nissan, a Japanese carmaker that also operates in the UK. Nissan sells its cars under different brands such as Nissan, Infiniti, and Datsun. In 2013 Nissan was the 6th largest worldwide carmaker just behind Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford. You have been asked to review some of the many changing aspects of strategic management in modern business. It requires the understanding and skills needed to design and implement operational systems to improve their effectiveness and efficiency to achieve the desired results for the business.Due to the continuous changing nature and complexity of strategic business. You are required to research, gather and present the appropriate information both management theories and practical examples applicable to the context of your chosen organisation.You are also required to demonstrate comprehensive subject knowledge and its application to the chosen context including the importance and interrelationship of business processes, the development and the implementation of strategic activities together with quality systems and health and safety in achieving satisfactory results.Bear in mind, you must present your responses in the instructed formats including: report- proposal for strategic development and a presentation.
LO1 Understand the process of strategic planning
1.1 In your report, briefly define the following terms; visions, missions, objectives, goals, core competencies. Assess how these notions inform strategic planning for a business
1.2 Analyse factors that Nissan UK and yourself, as the strategic manager would need to consider planning and formulating strategic plans. In this part of your report, consider some of the key issues and problems there are with respect to strategic planning. Include at least three factors associated with Strategic Planning.
1.3 Define and evaluate the appropriateness of the effectiveness of any two strategic planning techniques used in strategic planning
LO2 Proposal for Strategic Development
2.1 /2.2 In your document, analyse the strategic positioning of Nissan UK by carrying out an internal audit using SWOT. As a development of your analysis, carry out an external audit using PESTEL as this will support your proposal.
2.3. Define the term stakeholder in your proposal and then assess the importance of stakeholder analysis with respect to Nissan UK and its formulation of a new business strategy.
2.4Create and present a new strategy for Nissan UK. Look at any positioning that we think is the most suitable for Nissan UK taking into consideration, taking into consideration the answers.
LO3 Understand approaches to strategy evaluation
3.1 Analyse the appropriateness of alternative strategies relating to market entry, substantive growth, limited growth or retrenchment for a given organisation3.
3.2 Justify the selection of a strategy
LO4 Understand how to implement a chosen
4.1 Focusing on your recommendation of strategy in Q3.2, provide an assessment the personnel roles and responsibilities needed in order to implement the suggested future plan.
4.2 Analyse the human, financial and physical resource requirements you will need to implement the new strategy within Nissan UK.
4.3 Finally, in your presentation, provide an evaluation of the use and importance of SMART targets in the implementation and achievement of Nissan UKobjectives.