Sep 26, 2017 term paper 2

IDEAS

This paper concentrates on the primary theme of IDEAS in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.

Ideas  The Advertising & Promotional Plan (Advertising Campaign/Media Plan) should be designed around a good or service to incorporate at least three potential types of media or/and marketing communications tools in a coordinated mix (advertising, public relations, sales promotion, personal selling, direct marketing). Include a rationale for the particular mix that you have chosen and a description of the function of each element. Work with terms as reach, frequency, message, segmentation, target market, gross rating points (GRPs), timing, etc. Set the measurable communications and business goals and propose specific measurement of the results. Set the budget of the campaign. Prepare design of messages, graphical/creative themes using applicable aids:

–          govoni_BILLBOARDADVG.doc

–          govoni_MediaFlowChart.xls

–          govoni_RadioScriptSheet.doc

–          govoni_TVSTORYBOARD.doc

See the sample plans for inspiration and the textbook for further details:

Belch, G. E., & Belch, M. A. (2004). Advertising and promotion (6th ed.) New York: McGraw-Hill/Irwin.

 

See the Internet pages of selected media (TV/Radio stations, magazines, newspapers, directories…), billboard agencies, etc. for actual prices.

Up to 20 pages (including illustrations)

 Grading Criteria for Advertising & Promotional Plan

Logical development plan

40%

Creativity of advertisements

30%

Sufficient depth of research

20%

Format, grammar, spelling, and punctuation

10%

TOTAL


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