Sep 28, 2017 term paper 2


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What is Marriott’s current positioning strategy? Why is this positioning strategy not appeal to Millenials?

2. What types of travel experiences are Millenials seeking? How is Marriot attempting to meet those desires?

3. How is Marriott communicating with Millenials regarding the changes to Marriott? What media do you think they should use?

4. What else do you feel Marriott should do to attract Millenials and bond them to the brand?

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