Jul 07, 2017 Others

How would you define the retail positioning of the supermarket you chose (how is it differentiated)? Do you think the store atmosphere created reflects their retail positioning successfully? Why?

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Retail Positioning and Marketing: Whole Food Supermarket

Instructions:

For this assignment, you need to visit a grocery supermarket of your choice - 
Make sure that you write the name of the supermarket you visited and. Your assignment should not exceed 2 double spaced typewritten pages (12 points font). 
1. How would you define the retail positioning of the supermarket you chose (how is it differentiated)? Do you think the store atmosphere created reflects their retail positioning successfully? Why?
2. Make note of the store’s atmosphere – music, scents, colors, etc. How do you think these atmospheric elements affect people and the amount they buy? 
3. Observe the locations of the most frequently purchased food items (such as milk, eggs, and bread) in the store. Why do you think these items are located there?
4. Go to the packaged soups aisle and find Knorr soups. Make note of how the soups are grouped (by type? alphabetically?) and suggest why they may have been arranged that way. 
5. What is the most attractive shelf level to place Kinder chocolate?
6. Proceed to the checkout. What types of products are placed next to the registers / scanners? Why? 

Content:

Name Institution Professor Date Marketing: Whole Food Supermarket Retail positioning forms the basis upon which a retail store competes with the other. Any firm starts to position itself by defining its prospective customers in regards to their distinctive needs and ends at the point where unique set of executable action steps are pointed out to attain an identity in the mind of customers, an identity that the customers experience in the store, and that which they can make out in their minds. According to Michael Porter`s competitive strategy theory, there exist two main competitive defensible strategies that can be pursued by retailers on a long term basis and these include low cost and differentiation. The low-cost retailers succeed by reducing product choice and rental costs as well as introducing a self-service shopping environment. Differentiation retailers, on the other hand, me

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