Jan 13, 2018 sample paper

How would you apply the four functions of the marketing management process in your role?

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Discussion 1

Assume
you are the Marketing Manager for Target or another brand. How would you apply the four functions of the
marketing management process in your role?
In your answer, identify how a marketing manager might realize when it
is time to focus on one function or another.
You must use the text and at least one additional scholarly source.

Discussion 2

Imagine you are consulting with a manager of a business that
sells cleaning supplies to nursing homes. Your client wants to develop a marketing
plan but has a small budget for marketing his business. How would you show your
client the benefits of a marketing plan? If your client does not agree with
your marketing strategy for his business, explain how you would respond and
what approach you would use to convince the client the marketing plan can be
successful. You must use the text and at
least one additional scholarly source.


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