Aug 04, 2017

How should social class influences affect the planning of a new restaurant in a large city?

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Social Class influence on marketing

INSTRUCTIONS:
How should social class influences affect the planning of a new restaurant in a large city? How might the four Ps be adjusted as a result of social class influences?
CONTENT:
Social Class influence on marketingName:Institution:Date:Social classes impact on the taste and preferences of consumers, which also influences the costs. Opening a restaurant in an affluent area would require more start up capital to suit individual tastes of the clientele. There are also different budgetary requirements depending on customer`s levels of income. For instance opening restaurants in more affluent areas would require one to be focus on fresh foods. Thus, social classes als...

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