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How is your company different from its competitors?

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Unit III: Hilton Hotel Industry and Competitive Analysis

Instructions:

In Unit III you will conduct an Industry Analysis and a Competitive Analysis Hilton Hotel. 
Industry Analysis
Perform an industry analysis detailing how the overall industry is performing. Research trends in the industry as well as projections for the future. Remember to cite your research.
Competitive Analysis
Perform a competitive analysis reviewing multiple competitors that offer similar products/services. How is your company different from its competitors? Think about the products/services offered or their pricing strategy or even their distribution strategy. What is the overall brand perception in the mind of the consumer? How does each rank based upon a pertinent parameter?
Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider using Industry Analysis and Competitive Analysis).
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

Content:

Hilton Hotel Industry Analysis and a Competitive Analysis By Institution Hilton Hotel Industry Analysis and a Competitive Analysis Industry Analysis The hotel industry is one of the most important industries in the world because it impacts on people’s lives and also impacts on the national economy. The development of technology during the end of the 20th century has seen a rapid development of the service market of the hotel industry. This is true considering the recent statistics where the global hotel industry it is forecasted to generate about $550 billion in revenue in 2016 (Dudovskiy, 2013). The hotel industry is growing rapidly. In

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