Jul 16, 2017 Research papers

how Hooters should sustain their success?

This paper concentrates on the primary theme of how Hooters should sustain their success? in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.

Hooters Inc. Case Study

INSTRUCTIONS:

Prepare Hooter`s SWOT analysis, Porters 5 forces analysis and also recommendations how Hooters should sustain their success. The paper must have an index, introduction and conclusion.

CONTENT:

Hooters Case study Student name: University: ContentsIntroductionSWOT AnalysisStrengthsWeaknessOpportunitiesThreatsPorters’ Five Forces AnalysisRivalryBargaining power of suppliersBargaining power of customersNew entrantsThreat substitutes Hooter Case Study Hooters, Inc. is an international American owned restaurant chain company. Hooters Company is as a merge by two privately owned companies: Hooters of America, based in Atlanta, Georgia and Hooters, Inc., based in Clearwater, Florida. Hooters deals with food products such as chicken wings, burgers, full bar, appetizers, steaks and seafood. The company uses a simple strategy of targeting young generation market and gaining popularity by primarily employing young beautiful women referred as “Hooters” as waiting staff. These waiting staff has a way of dressing that is sex appealing and this is the main image the company is using to carry out its business. However, Hooters, Inc. also employees men mainly in other departments. Besides the foods service menu, Hooters, Inc. have license of selling alcoholic drinks such as wine, beer and full liquor bar in some restaurants. Hooters Incorporation has over 500 shops outlets in the United States alone and over 100 restaurants in other countries such as Singapore, Canada, Germany, South Africa, Japan, Russia and many others. Hooters Company’s customer target includes youths and few adults from upper middle and up...



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