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How each one of the four elements of the marketing mix affects the development of the organization`s marketing strategy and tactics.

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Marketing Mix - product, place prices and promotion

MARKETING RESEARCH

Write a paper in which you

Describe the elements of the marketing mix
? product,
? place,
? price, and
? promotion
(no definitions, identify in below)

Select and specifically identify an organization and the industry in which it exists. Use real life examples to assure you understand course materials.

Describe:
? How each one of the four elements of the marketing mix affects the development of the organization`s marketing strategy and tactics.
? How each element is implemented?

Justify the importance of marketing research and competitive intelligence and analysis in the development that organization is marketing strategy and tactics. Use course materials from the chapters below.

? Ebook COLLECTION: Marketing, Chapter 8
? EBOOK COLLECTION: Marketing: An Introduction, Chapter 4
? EBOOK COLLECTION: Marketing: An Introduction, Chapter 5
? EBOOK COLLECTION: Marketing: An Introduction, Chapter 6


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