Jul 14, 2017 Research papers

how apple aim to be the best in the cell phone market with their new line of phones

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Global Benchmarking Plan: Apple

INSTRUCTIONS:

This paper will be about creating a benchmarking plan. It will focus on Apple and how they aim to be the best in the cell phone market with their new line of phones. What processes they use and can improve to be the "best in class" world organization in technology (cell phone sector)



The plan should include core competencies, key business processes, and critical success factors. 



As well as: 



Plan of Action

Benchmarking Planning Checklist

Process Survey Checklist 

Business Process/Function Matrix 





The purpose of the research study should be clearly defined, the method should be described, and your method of data analysis proposed


CONTENT:

Global Benchmarking Plan: Apple Name Course Instructor Date Introduction Benchmarking relates to setting standards so as to compare results based on the business strategies, and aimed at improving business performance. Benchmarking results in improving the efficiency and effectiveness of performance with the outcome measured against targets. Benchmarking practices not only focus on setting objectives and budgeting, but also process improvements, since organizations go beyond internal analytics (Shapiro, 2013). Learning from others is one of the strategies to improve performance and goes beyond financial information to overall performance of an organization. Global benchmarking focuses on performance evaluation based on geographical reach at the global scale. This paper looks into the global benchmarking plan of Apple as they sell new cell phones. Strengths Apple Inc needs to build upon strengths including the strong demand for iPhone and iTunes, which have registered strong demand in the financial year 2013 (Apple, 2015). There was increased revenue from the sale of iPhone, iPad and iTunes, meaning that the company is well placed to perform well in the new markets (Apple, 2015). At the same time, the company has a leading market position in the Smartphone and tablet market segment (Apple, 2015). A strong market presence gives the company a competitive edge and combined with research and innovation there are opportunities for the company to build strength. The ...


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