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Google Company Management Control
Google management has inspired envy in the trench-dwelling managers across the world through its approach to control. The features of the Google management control include open communication of organization vision, mission and goals, and employee motivation to attain the set goals (Jarvis, 2011). Google Company uses the control framework that is not much focused on financial output but the level of innovation. The company uses profit conscious style of management where, management is evaluated through ability to increase profit and reduce cost. This makes the company’s management to prepared top exceed budgetary limits in funding unique innovations from the company’s engineers. Internally the company is characterized by les manipulation of accounting data, better working relations among colleagues and less job related pressured (Nehls, 2011).
Google uses Merchant’s model of control where the control starts with results, then action and then the personnel control. The management encourages engineers to invent pet projects in their time and space, the teams then self-form around brilliant ideas and the company uses market based principles to make sure the brilliant ideas get funding. Google has employed the three main of controls, that is, action, results, and social controls in various ways using the Merchant’s approach to management control (Vise, 2007). The aim of action control in Google is to motivate engineers and other lines of employees to create value actions. The management setts the prescribed course of action, establishes flexible procedures, makes pre action reviews and places accountability amongst various teams. The company has few procedures for guiding employees, but the innovation and coming up with new products is guided by the company’s code of conduct which limits what employees can do and what they cannot.
The objective of Google management control is achieved by fostering teamwork, communicating the vision of the company, and defining a path to the profitability. This is achieved by combining both results and action control. In the results control the management, Google Company sets annual targets for the desired results, set standards for the desired performance, measure the performance and reads the employees for good performance (Conyon & Peck, 2008). The company looks at the number of viable innovations developed from the company and uses a set budget…………………