Jul 12, 2017 Others

Explain what is meant by CRM and explain the primary purpose of a CRM system

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Customer Relationship Management

INSTRUCTIONS:

Explain what is meant by CRM and explain the primary purpose of a CRM system. Use examples to support your answer. 



Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.





Course Textbook 

Kroenke, D. (2015). Using MIS 2014 (7th ed.). Upper Saddle River, NJ: Prentice Hall

CONTENT:

BBA 3551 UNIT 5 #7 Name Institution Date Customer Relationship Management (CRM) Customer relationship management system is a set of business processes used to attract sell, manage, and support customers. CRM enhances interaction between customers and the organization (Kroenke, 2015). CRM can also be defined as a strategy used to analyze

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