This paper concentrates on the primary theme of Explain the new marketing paradigm. in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 90. For more details and full access to the paper, please refer to the site.
Nowadays, the business environment has become very competitive as such companies have started to look beyond the traditional marketing strategies by embracing new marketing strategies in order to build a competitive edge over their rivals. In other words, there is a new marketing paradigm. Companies are not only competing on how to produce high quality goods and services but are also contending on how best to build and improve relationship with their clients. The main goal of all this is to have a base of satisfied customers. Based on this brief introduction, conduct some research and write an essay on the new marketing paradigm and competition by considering the following points:
1. New marketing paradigm.
a) Explain the new marketing paradigm.
b) Is the new marketing paradigm applicable in 2019 and beyond? Discuss.
(Total: 30 marks)
2. H&M is a successful global retailer that has entered the local New Zealand market in late 2016 and is thriving. Discuss how local retailers like Glassons or Ezibuy is reacting to such a move by considering the following:
a) Analyse the market commonality between the local firms and H&M.
b) Analyse the resource similarity between the local firms and H&M.
c) Based on your analyses in (a) and (b) above explain and justify whether the local firms will initiate inter-firm rivalry.
(Total: 40 marks)
Support your discussions, explanations and analyses with a variety of authentic resources. Please provide at least ten resources in your report. These resources must be properly referenced using the APA approach.