2019-01-25T11:16:10+00:00 Assignments

Explain the main reasons why modern business organisations should consider their social responsibilities and provide examples to support your recommendations

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PUBLIC RELATIONS

 

Instructions to candidates:

 

a) Time allowed: Three hours (plus an extra ten minutes’ reading time at the start – do not write anything during this time)

b) Answer any FIVE questions

c) All questions carry equal marks. Marks for each question are shown in [ ]

 

1. Explain the main reasons why modern business organisations should consider their social responsibilities and provide examples to support your recommendations. [20]

 

2. Describe THREE models of possible relationships between marketing and public relations and

summarise the benefits and limitations of EACH model. [20]

 

3. Identify the key internal and external target audiences that must be considered in the development of promotional campaigns. [20]

 

4. Explain, with the use of examples, the following public relations terms:

 

a) Public affairs

b) Financial public relations

c) Sponsorship [20]

 

5. As an independent consultant, advise one of your clients on the public relations strategies he can consider for his organization. [20]

 

6. Critically appraise Grunig and Repper’s model of the strategic management of public relations and comment on the value of public relations within modern business organizations. [20]

 

7. Write notes on THREE of the following:

 

a) Corporate identity

b) Brand equity

c) Corporate advertising

d) Depth interviews [20]

 

8. Explain what you understand by the term risk audit and highlight its importance to marketing-orientated organizations planning their public relations campaigns. [20]


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