This paper concentrates on the primary theme of Explain the concept of reverse marketing and evaluate its contribution to an organization. in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.
PURCHASING
STRATEGIES
Instructions to candidates:
a) Time
allowed: Three hours (plus an extra ten minutes’ reading time at the start – do
not write anything during this time)
b)
Answer any FIVE questions
c) All
questions carry equal marks. Marks for each question are shown in [ ]
1.
Explain the concept of reverse marketing and evaluate its contribution to an
organization. [20]
2.
Organizations have a number of strategies at their disposal when facing a monopoly
supplier. Explain:
a) How
a company could identify the extent to which it was facing a monopoly [10]
b) The
action that a company could take to lessen the problems faced when buying from
a monopoly supplier [10]
3.
Review the benefits and approach to undertaking a vulnerability analysis. [20]
4.
Critically evaluate the benefits of pursuing a strategy of partnership
sourcing. [20]
5.
Compare and contrast the approaches of single sourcing and multiple sourcing
when obtaining goods and services. [20]
6. Explain
how a company can evaluate the effectiveness of its purchasing function. [20]
7.
Buyers will often adopt a strategy of trying to condition sellers. Explain how
they might seek to do this. [20]
8.
Evaluate the contribution of key account management to a company from the
perspective of buying and selling goods. [20]