2019-01-25T11:19:44+00:00 Assignments

. Explain, in not more than 30 words each, the purpose of EACH of the following: a) A lads’ magazine b) An in-flight magazine c) A professional journal d) A B2B publication

This paper concentrates on the primary theme of . Explain, in not more than 30 words each, the purpose of EACH of the following: a) A lads’ magazine b) An in-flight magazine c) A professional journal d) A B2B publication in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.

MEDIA & SOCIETY

 

Instructions to candidates:

 

a) Time allowed: Three hours (plus an extra ten minutes’ reading time at the start – do not write anything during this time)

b) Answer Question 1, which is compulsory, and then any FOUR of the remaining questions

c) All questions carry equal marks. Marks for each question are shown in [ ]

 

1. Explain, in not more than 30 words each, the purpose of EACH of the following:

 

a) A lads’ magazine

b) An in-flight magazine

c) A professional journal

d) A B2B publication [5 each]

 

2. With the widespread use of social media, smartphones and tablets there has been a prolific surge in the use of user-generated content. Outline FIVE dangers associated with the term and FIVE benefits, either as bullet points or a narrative of 100 words. [2 each]

 

3. A managing director of a large department store has written a letter of protest to the editor of the local paper complaining that his fashion editor, a feisty, independent woman, has heavily criticised the store’s summer clothes collection and says he is going to withdraw his advertising – a substantial sum. What action should the editor take to preserve his newspaper’s independence and retain the support of this advertiser? [20]

 

4. Should a newspaper editor stand as a local councillor? Give FIVE reasons in favour and FIVE against. [2 each]

 

5. As a campaign director for a political party, list the following news outlets in order of importance and give your brief reasons:

• Newspapers

• Television

• Radio

• Social media

• Direct mail [20]

 

6. Give TEN qualities you would expect a good journalist to have. [2 each]

 

7. Explain briefly what you understand by the use of the following terms:

 

a) Plagiarism

b) Embargoes

c) Privilege

d) Multi-media journalism [5 each]

8. Define the following terms:

a) Control group

b) Spin doctor

c) Deskman

d) USP

e) Product placement

f) Cyan

g) Gutter press

h) Broadsheet

i) AFP

j) CNN [2 each]


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