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STRUCTURE
OF TRAVEL & TOURISM
Instructions to candidates:
a) Time
allowed: Three hours (plus an extra ten minutes’ reading time at the start – do
not write anything during this time)
b)
Answer any FIVE questions
c) All
questions carry equal marks. Marks for each question are shown in [ ]
1.
Examine the range of opportunities and strategies employed in an attempt to
control and manage sustainable tourism within a region. [20]
2.
Identify and explain the TEN principal responsibilities local authorities have
when providing tourism facilities. [20]
3. a)
Explain the role of travel agents as a component of the tourism industry and
their relationship with other sectors of the industry. [10]
b)
Identify the TEN competences and activities required to be performed on a daily
basis by the staff working within a travel agency and give examples of how they
are applied. [10]
4. a)
Illustrating with a model or diagram, analyse the place and role of the tour
operator in the tourism system. [8 + 2 for diagram]
b) List
and describe the FIVE key legal elements in the package holiday legislation of
1993 as
specified by the EU Directive on Package Travel. [10]
5.
Highlight how EACH of the following types of tourism have developed over the
last decade, using your own country or a country that you are familiar with as
an example:
a) Spa
tourism
b)
Rural tourism
c)
Urban tourism
d)
Agritourism [20]
6. a)
The expansion and development of vertical and horizontal integration have had a
significant impact on the travel industry and the traveller. Describe the main
effects of these processes. [10]
b)
Explain how ABTA assists its members by serving the interests of travel
consumers. [10]
7. a)
Illustrate the motivation process with a chart or diagram and explain your
understanding of it. [7 + 3 for chart]
b)
Outline the AIDA model and discuss how it influences the buying behaviour and decision
making process of the potential holiday client. [10]
8. a)
Analyse the causal relationship between cost, price and demand for a developing
overseas tourism destination and illustrate the relationship with a model. [8 +
2 for model]
b) The
flow of tourists between generating and receiving areas can be measured in four
distinct ways. Examine the effects EACH of these FOUR impacts has on a tourism
economic region. [10]