Instructions to candidates:
allowed: Three hours (plus an extra ten minutes’ reading time at the start – do
not write anything during this time)
Answer any FIVE questions
questions carry equal marks. Marks for each question are shown in [ ]
Examine FOUR sources of marketing intelligence. 
are a marketing manager of a cardboard manufacturer. Explore the various levels
of the environment that the marketing manager would need to be aware of, and
Evaluate why marketers have difficulty keeping up with fast-moving trends in
the youth market. 
Explore the value of using a marketing analyst firm. 
order for a product to be distributed a number of basic functions need to be
fulfilled. Using an example of your choice, explain the basic functions and
issues that need to be considered. 
terms of integrated marketing planning the acronym known as ‘SOSTAC’ is used.
Using an example of your choice, apply the SOSTAC technique. 
Identify the main objectives of Not-for-Profit (NFP) and charitable organizations.
do you consider the arguments to be in favor of product adaption in relation to
international marketing?