This paper concentrates on the primary theme of Examine FOUR sources of marketing intelligence in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.
MARKETING
Instructions to candidates:
a) Time
allowed: Three hours (plus an extra ten minutes’ reading time at the start – do
not write anything during this time)
b)
Answer any FIVE questions
c) All
questions carry equal marks. Marks for each question are shown in [ ]
1.
Examine FOUR sources of marketing intelligence. [20]
2. You
are a marketing manager of a cardboard manufacturer. Explore the various levels
of the environment that the marketing manager would need to be aware of, and
why. [20]
3.
Evaluate why marketers have difficulty keeping up with fast-moving trends in
the youth market. [20]
4.
Explore the value of using a marketing analyst firm. [20]
5. In
order for a product to be distributed a number of basic functions need to be
fulfilled. Using an example of your choice, explain the basic functions and
issues that need to be considered. [20]
6. In
terms of integrated marketing planning the acronym known as ‘SOSTAC’ is used.
Using an example of your choice, apply the SOSTAC technique. [20]
7.
Identify the main objectives of Not-for-Profit (NFP) and charitable organizations.
[20]
8. What
do you consider the arguments to be in favor of product adaption in relation to
international marketing? [20]