Aug 15, 2017

EVENTS AND ENTERTAINMENT OPERATIONS

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COURSEWORK ASSIGNMENT BRIEF ASSESSMENT TASK: ALL LEARNING OUTCOMES WILL BE COVERED.

You are an Events Entertainment Operations Manager for New Way Events. You have been hired by a client to choose a location and advise on the operational requirements for a celebration event (minimum 500 attendees). New Way Events are aiming to raise money for a charity of your choice (this must be made clear in your assignment).

 

You are allowed to select one of the following event or entertainment areas:

 

·                     A CHARITY EVENT

  • A film event
  • A music event
  • A wedding
  • A corporate event
  • A private party
  • An Art event

 

You will then write your assignment in three parts, with a word limit of 3,000 words:

 

  1. Discuss the Critical Success Factors (CSF’s) for your chosen event and how they influenced your choice of location.

 

  1. Type of Event
  2. Target audience
  3. Accessibility

 

(THIS COVERS LO 2)

 

  1. Produce an Event Operations Plan for running the event on the day, focussing on the following operational issues:

 

 

 

  1. Health & Safety (including Security and Staffing)
  2. Risk Management
  3. CSR and Sustainability
  4. Supply Chain Management
  5. Waste Management
  6. Licence and Legal Issues

 

(THIS COVERS LO’S 1 AND 4)

 

  1. Reflect on the processes that you followed to draw up the Event Operations Plan. Critically reflect on your own journey by thinking about the following points:

 

  1. The changes you have made to your planning processes as an event Operations Manager as a result of your learning
  2. How have you used operations management theory to help you design and deliver your client’s event
  3. The challenges you have encountered and the progress have you made in overcoming them
  4. Any interaction you may have had with a professional in the industry

 

 

(THIS COVERS LO 3)

SECTIONS A, B AND C WILL BE MARKED AS ONE WHOLE PIECE.

 

When choosing your location, you can have a look at the following websites:

 

  1. Squaremeal: http://www.venuesandevents.co.uk/
  2. Royal Borough of Kensington and Chelsea, Events Organisers Guide: https://www.rbkc.gov.uk/leisure-and- culture/culture/holding-event

 

 

 

WHAT SHOULD I READ ON THIS MODULE?

 

Core text:

 

Slack, et al, (2014) Operations Management, Pearson

 

Additional Reading:

 

Allen, J. (2011) Festival and Special Event Management, Wiley

 

Bowdin, G. et al (2006) Events Management. Oxford: Elsevier, 2nd edition

 

Fenich G., (2013) Meetings, Expositions, Events and Conventions: Pearson New International Edition, An Introduction to the Industry, Pearson

 

Getz, D (2012) Event Studies,’ Theory research and policy for planned events. Abington: Oxon. Routledge,

 

O’Toole, (2002) W. et al, Corporate Event Project Management, Wiley

 

 

Tum, J., Norton, P. and Nevan Wright, J. (2005) The Management of Event Operations, Oxford, Butterworth-Heinemann

Berridge, G. (2007) Events Design and Experience, Amsterdam, Butterworth-Heinemann Van der Wagen, L. (2011) Events Management Prentice Hall.

Simon Maier (2012) In Any Event/Top Tips on Managing any Corporate Event

 

Judith C. Everett Kristen K. Swanson (2015) Guide to Producing a Fashion Show

 

Melissa G. Carr, Lisa Hopkins Newell (2014) Guide to Fashion Entrepreneurship The Plan, the Product, the Process

 

Polly Guerin (2004) Creative Fashion Presentations 2nd edition

 

Also please use our EVENTUM resources handbook

 

SUGGESTED EVENTS-RELATED SOURCES:

 

The following websites are related to the events and will contain further information which you may find helpful:

 

 EVENTS’ NEWSLETTERS:

 

Event Industry Newsletter http://www.eventindustrynews.co.uk/wishlist– member/?reg=1357041211

 

Berkelee University Newsletter  http://www.berklee.edu/newsletters/news

 

Society of Event Organisers Newsletter                                                           http://www.seoevent.co.uk/archive/index.html

 

Population and Sustainability Events and Newsletter http://www.populationandsustainability.org/1730/news-amp-events/newsletters.html

 

MAGAZINES LIST

Event Magazine www.eventmagazine.co.uk Conference & Incentive Travel   www.cit-magazine.co.uk Stand Out

 www.standoutmagazine.co.uk

 

Event Solutions        www.event-solutions.com

 

The Main Event www.themaineventmagazine.co.uk EventBrite  https://www.eventbrite.co.uk/

TimeOut http://www.timeout.com/london/events

 

Events- Campus London  https://www.campuslondon.com/events/calendar

 

 

PROFESSIONAL BODIES:

 

National Outdoor Event Association ( www.noea.org.uk) Eventia ( www.eventia.org.uk)

The Association of Event Organisers (AEO) ( www.aeo.org.uk) Business Visits and Events Partnership (BVEP)(

www.businesstoursimpartnership.com) The Event Suppliers and Services Association (ESSA) ( www.essa.uk.com) Association of Event Venues ( www.aev.org.uk) International Festival and Events Association ( www.ifea.com)

European Festival Association (EFA) (        www.efa-aef.eu)

 

Association of British Professional Conference Organisers (ABPCO) ( http://www.abpco.org.uk)


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