Jul 13, 2017 Others

Emirates Airlines

This paper concentrates on the primary theme of Emirates Airlines in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.

Unit 5IP MKTG205: Emirates Airlines

INSTRUCTIONS:

Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare an APA paper with the following:

•Describe the main line of business of the company. 

•Name 4 of the countries in which the company operates. 

•Explain in detail the implementation of the 4 Ps marketing mix concept by the company, including the following: - Competition 

- Target market 

- Product strategy 

- Distribution strategy 

- Communication strategy 

- Pricing strategy 



•Describe any differences observed in the implementation of this concept from one country to another



The paper should be written in third person, which means that pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is strongly discouraged.



.

CONTENT:

Unit 5IP MKTG205: Emirates Airlines Student’s Name: Institution Affiliation: Institution: Course Title: Date: Unit 5IP MKTG205: Emirates Airlines Emirates Airlines Emirates airlines is a company that operates in the aviation industry and it offers commercial air transportation services. Founded in 1985 in the Unites Arab Emirates, Emirates Airlines operate more than 3,400 flights every week. The company is also considered as one of the fastest expanding airlines in the world, with is the annual growth rate of more than 20%. In the 2012/2014 financial year, the airline carried over 2 million tons of cargo and 40 million passengers (Voight, 2014). The main objective of the company is to offer world-class services that will attract millions of travelers. This document critically analyzes the marketing principles that impact on Emirates Airlines. Four Countries It Operates In Emirates Airlines connects to over 120 destinations distributed across 70 countries in 6 continents. This has been fundamental in establishing Dubai International Airport as its aviation hub. It is the only international airline that offers non-stop transport services from its hub to

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