Jul 17, 2017 Research papers

Does marketing convince consumers to develop new desires about products and services they do not need or does it just identify and respond to pre-existing consumer needs?

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Pre-Existing Consumer Needs

INSTRUCTIONS:

Answer the question below:



Does marketing convince consumers to develop new desires about products and services they do not need or does it just identify and respond to pre-existing consumer needs? Explain your answer.





Additional info to help with answer:

Needs are essentially a perceived difference between where you are and where you want to be (either or both the current and desired state maybe changed for need recognition to occur). They are manifest through benefits: a favorable result the buyer receives from the product (What is in it for me?), but they must exceed some threshold to activate behavior (assuming a solution is possible and within economic and temporal resources). Wants are specific alternatives to satisfy that need (few needs, many wants). Internal or external stimuli may trigger them. Environmental and individual differences influence need recognition. Needs may include: love, social image, pleasure, and financial security. Benefits may include: save time or money, peace of mind, happiness, and confidence. 



paper must be within 250 words and have 2 references.

CONTENT:

Pre-existing consumer needs Name Course Instructor Date Consumers typically have their own needs, and marketing shapes their desires and wants. Marketing influences the consumers’ buying behavior as they may choose one brand over another, and besides marketing the price as well as brand loyalty also influence their behavior. Consum

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