2019-02-04T11:38:28+00:00

- Discuss the role of systematic data-gathering and analysis in making marketing decisions. - Translate a marketing problem into a feasible research question.

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Empirical Scholarly Journal Article Critique

A reader should be able to understand your critique without having to read the original published study. Therefore, you will need to briefly summarize the study. However, your analysis must go beyond this summary! Consider the following questions in your analysis clearly, succinctly, and in your own words. Be sure to support your statements with thorough explanations and cited references.

Your critique will include the following:

1.Bibliographic Entry for the article in APA format. (Do not copy the whole reference list. Simply create a reference list entry for your article.)

2.Start with a summary of the article. This does not mean copy word for word or explain every detail. No direct quotes should be included.
1.Question being investigated and why the authors think it is interesting
2.Hypothesis being tested, and how it was operationalized (i.e., methodology: independent and dependent variables, control conditions, etc.)
3.Summary of the findings, and how the authors interpreted them
4.The conclusions presented by the authors.
The summary should be 2 pages in length.

3.Discuss the merits as well as deficits of the article:
1.Do you think that they asked the question right, and is it an interesting question?
2.Is the hypothesis testable, and does the operationalization make sense? Were the independent and dependent variables well-chosen?
3.Was the report of the findings complete and clear? Do you agree with the interpretations? Why or why not.
4.Was there enough support for the conclusions?
If you see deficits, always clarify what would be a better approach. This section of the critique should be 2- 3 pages in length

4.Making connections: Does the article add to knowledge in the field? Is it well-balanced or is there bias in the findings? Are there unanswered questions in your mind? What future research would you suggest and why?
This section of the critique should be 1 page in length

Objective:
- Discuss the role of systematic data-gathering and analysis in making marketing decisions.
- Translate a marketing problem into a feasible research question.
- Develop effective research surveys and questionnaires.
- Locate and analyze external information.
- Organize and analyze internal information.
- Use effective communication techniques.


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