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Imagine you have been asked to assist with the formation of a new e-business company. It is an educational site focused on children in grades 9-12. The business model is to provide online tutoring in several subjects in support of the federal No Child Left Behind law. The company has not chosen a name yet.

* Discuss some of the issues faced in choosing a name.
* Which do you believe is a better approach: a made-up name or a functional one?
* Defend your choice, pick a name, and explain why you chose it.

Thanks!