2019-01-21T09:54:18+00:00 Assignments

Developer/New Product Packaging

This paper concentrates on the primary theme of Developer/New Product Packaging in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.

Developer/New Product Packaging


Instructions: Assume you are given the task of developing retail packaging for a new product. The product and package will be produced in a small town in China and then shipped and sold in the United States. The product will be small runs at first and the package will be a folding carton with a three color print. What print methods might you consider for the first smaller runs? Would you change to a different method if the product does well and goes into larger production runs? Justify your reasoning and considerations. Your assignement will be in APA format and must include a properly formatted reference list.


DEVELOPER/NEW PRODUCT PACKAGING Student`s Name: Professor`s Name: Course Title: Date: Introduction New products have become the lifeblood of most companies` growth strategies. A company needs enormous investments in research, development and also advertising in order to successfully launch new products. Despite most companies` attempt to invest heavily in its research and development of a product, most new products fail significantly in the market. In fact, only about 5% of new products are actual successes while more than 80% of them are failures. Astonishingly, effective packaging for new products is the major reason why the few new products succeed in the market. This means that the over 80% of the new products that register market failure probably have inefficient packaging standards. Established products have an upper hand when it comes to their...

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