Instructions: Assume you are given the task of developing retail packaging for a new product. The product and package will be produced in a small town in China and then shipped and sold in the United States. The product will be small runs at first and the package will be a folding carton with a three color print. What print methods might you consider for the first smaller runs? Would you change to a different method if the product does well and goes into larger production runs? Justify your reasoning and considerations. Your assignement will be in APA format and must include a properly formatted reference list.
DEVELOPER/NEW PRODUCT PACKAGING Student`s Name: Professor`s Name: Course Title: Date: Introduction New products have become the lifeblood of most companies` growth strategies. A company needs enormous investments in research, development and also advertising in order to successfully launch new products. Despite most companies` attempt to invest heavily in its research and development of a product, most new products fail significantly in the market. In fact, only about 5% of new products are actual successes while more than 80% of them are failures. Astonishingly, effective packaging for new products is the major reason why the few new products succeed in the market. This means that the over 80% of the new products that register market failure probably have inefficient packaging standards. Established products have an upper hand when it comes to their...