Jan 13, 2018

Describe the product you selected in terms of the four utilities of customer value.

This paper concentrates on the primary theme of Describe the product you selected in terms of the four utilities of customer value. in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 45. For more details and full access to the paper, please refer to the site.

Final Paper

The Final Paper should demonstrate an
understanding of the materials (texts, assignments, and discussions) covered in
this course.

Assume the role of Marketing Manager.
Select a product (good or service) that is sold in the United States and has
sales opportunities in a foreign market. Apply your critical thinking skills
and the knowledge you have acquired throughout this course and address the
following in your Final Paper:

1.
Describe the product you
selected in terms of the four utilities of customer value.

2.
Identify the product’s target
market at home and in your stated foreign market.

3.
Indicate the competition of the
product category in both home and foreign markets.

4.
Explain how you would apply the
segmentation, targeting, and positioning (STP) approach to market the product
in the foreign market.

5.
Discuss the major environmental
facts and trends in the foreign markets that might affect sales of the product.

6.
Explain how you would develop,
execute and measure a campaign for this product considering the four p’s
(product, price, promotion, and place).

7.
Discuss the U.S. and
international ethical marketing considerations.

Writing the Final Paper

The Final Paper:

1.
Must be eight to ten
double-spaced pages in length, and formatted according to APA style as outlined
in the Ashford Writing Center.

2.
Must include a title page with
the following:

1.
Title of paper

2.
Student’s name

3.
Course name and number

4.
Instructor’s name

5.
Date submitted

3.
Must begin with an introductory
paragraph that has a succinct thesis statement.

4.
Must address the topic of the
paper with critical thought.

5.
Must end with a conclusion that
reaffirms your thesis.

6.
Must use at least five
scholarly references beyond the course text.

7. Must document all sources in APA style, as outlined in the Ashford Writing
Center.


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