Jul 22, 2017 Research papers

Cross-selling and how these it led to increased selling success

This paper concentrates on the primary theme of Cross-selling and how these it led to increased selling success in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.

Cross-selling and how these it led to increased selling success

INSTRUCTIONS:

Research a particularly good journal article (one containing novel empirical data) that provides insights on some aspect of cross-selling and how these have led to increased selling success. Compose an one page paper in which you (a) explain the gist of the article, (b) provide an example, and (c) serve your peers by sharing chief “takeaways” from your work

CONTENT:
Cross-selling and how these it led to increased selling successName:Institution:Cross-selling is an important business tool that can lead to increased selling success. According to Michael Scott (2014), cross-selling can boost revenue of a company when properly implemented. The cross selling is a concept that enables a business to sell multiple products to its members and ensure their loyalty to those products. According to Scott, a successful cross selling employs several techniques including the use of strategic data, consultative selling, and staying connected.Use of strategic data enables a company to learn more about the needs of its customers. This strategic data provides information about customer’s interests and preferences. Businesses use the information to design produ...


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