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Instructions to candidates:
allowed: Three hours (plus an extra ten minutes’ reading time at the start – do
not write anything during this time)
Answer any FIVE questions
questions carry equal marks. Marks for each question are shown in [ ]
Critically appraise the international secondary data sources used by marketing
organisations and highlight the risks associated with the use of information
from these sources. 
and timely research is essential in establishing strategies in rapidly changing
international environments.’ Comment on this statement and summarise the
importance of marketing research. 
Discuss the potential sources of bias that can be associated with the research
Explain what you understand by the following terms:
Closed questions 
of your clients has asked you to explain the following terms associated with
the international research process. What information would you include in your
Theoretical research 
Explain the main advantages and limitations of THREE marketing research
techniques that can be used to collect information in international markets.
Write notes on THREE of the following:
Multi-stage sampling 
Compare and contrast THREE qualitative data collection techniques and provide
examples to support your recommendations.