This paper concentrates on the primary theme of Critically appraise the international secondary data sources used by marketing organisations and highlight the risks associated with the use of information from these sources. in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.
INTERNATIONAL
MARKETING RESEARCH
Instructions to candidates:
a) Time
allowed: Three hours (plus an extra ten minutes’ reading time at the start – do
not write anything during this time)
b)
Answer any FIVE questions
c) All
questions carry equal marks. Marks for each question are shown in [ ]
1.
Critically appraise the international secondary data sources used by marketing
organisations and highlight the risks associated with the use of information
from these sources. [20]
2. ‘Effective
and timely research is essential in establishing strategies in rapidly changing
international environments.’ Comment on this statement and summarise the
importance of marketing research. [20]
3.
Discuss the potential sources of bias that can be associated with the research
instrument. [20]
4.
Explain what you understand by the following terms:
a)
Open-ended questions
b)
Non-verbal stimuli
c)
Closed questions [20]
5. One
of your clients has asked you to explain the following terms associated with
the international research process. What information would you include in your
explanations?
a)
Descriptive research
b)
Comparative research
c)
Theoretical research [20]
6.
Explain the main advantages and limitations of THREE marketing research
techniques that can be used to collect information in international markets.
[20]
7.
Write notes on THREE of the following:
a)
Sampling error
b)
Sampling frame
c)
Non-probability sampling
d)
Multi-stage sampling [20]
8.
Compare and contrast THREE qualitative data collection techniques and provide
examples to support your recommendations. [20]