Jan 13, 2018 sample paper

Compare and contrast the micro and macro-environmental forces that can influence the marketing strategies for these products

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China and India have
demonstrated trends toward Western-style consumption over the last decade.
Given the emphasis on the youth market in the U.S. over the last 60 years
(since the baby boom), what can you suggest for marketers in these
youth-oriented consumer economies (China and India)?

Guided Response:

Describe the products
(goods and services) that interest these youth markets.

Compare and contrast the
micro and macro-environmental forces that can influence the marketing
strategies for these products (goods and services).

Analyze the marketing
strategies of these two countries and compare them with Western-based
consumption marketers (e.g., US).

Identify opportunities for
U.S. companies might you foresee? Support your reasoning.

This assignment is designed
to assess your critical thinking, problem solving, and communication
skills. Your paper will be graded for
its clarity, relevance, coherence, logic, and depth.

Your paper must be two- to three- pages in
length (not including a cover page and reference page) and be formatted in APA
style. Your paper must demonstrate that you understand international influence
and micro-environmental and macro-environmental influences on marketing
strategy. You must use your textbook and at least


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