Prepare a business plan for your own social event company. Your business plan should include, but not limited to, the following:
•Organizing your office environment
•Building a staff
•Determining your target market
•Marketing tool development
•Managing your online reputation
Your plan should be a minimum of 5 pages double-spaced and you should include a separate MLA or APA source citation page with a minimum of 5 different reliable sources.
Purpose: Creating a formalized business plan as related to a business in the social event arena.
Carlton Events Name: Institution: Course: Date: Executive summary Carlton Event is a small company that focused on offering the clients quality services and improving the industry standards on event organization and management. The company is a partnership between Lucy McCain, Mike Brown and Aron Ramsey who have been childhood friends living in san Francisco. The company has thus been registered as a partnership. To ensure that there is high productivity and team work, the company will adapt an open floor plan based on a flat organizational structure. Relative to the fact that, the company is seeking the best talent in the market but they do not have the resources to recruit the same, the recruiting process is going to be outsourced from accredited. Given that the company will be targeting the younger generation, the marketing platforms will largely be online. This means that social media websites such as Facebook, Twitter, Instagram and Pinterest among others to bring the products advertising to the clients. The customer and vendor relations will largely be based on the ethical standards set up by the company (Businesscasestudies.co.uk, 2016). Company Summary Carlton Events is a small company that designed to establish new standards in the market and meet the customer needs within the ever changing life in San Francisco, California. Founded in 2015, the company seeks to be a leader in the local market, by offering unparalleled events services. The company will off...