Sep 25, 2017 term paper 2

CASE STUDY MARKET SEGMENTATION—MAN’S FAIRNESS THE MALE FAIRNESS SEGMENT INDUSTRY IS PITCHED AT…

This paper concentrates on the primary theme of CASE STUDY MARKET SEGMENTATION—MAN’S FAIRNESS THE MALE FAIRNESS SEGMENT INDUSTRY IS PITCHED AT… in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.

CASE STUDY Market Segmentation—Man’s Fairness The male fairness segment industry is pitched at around Rs. 250 crore and the industry is growing at a scorching 150 percent per year. The industry evidently has woken up to the fact that the metro-sexual and has a large appetite for beauty (the industry expression is “male grooming”) products, particularly driven by a desire to look as fair as the fairer SEX. ABC Company recently launched ‘GROOM PLUS’ the first men’s fairness cream and claims that the market feedback is highly positive and encouraging. It is now planning an extension of “GROOM PLUS” to products Iike bleaches, shaving creams, Lotions etc. Hitherto men used fairness cream /bleach that were available in parlour packs. Subsequent research showed that men prefer bleach of their own with its own fragrance and specific skin type formulations, especially branded ones.
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