Jul 20, 2017 Research papers

Can you think of any organizations that do not have relevant "customers" to take into consideration? If there are such, how are they different from other organizations where all parts of the BSC operate equally?

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Balanced Score Card

INSTRUCTIONS:

The material in this module tells us that many companies place disproportionate emphasis on the financial perspective at the expense of the other three perspectives. Give an example of an organization with which you are familiar from either previous coursework, the news, or personal experience where this has been the case. What were the results of this focus on the financial perspective on customers and other stakeholders? Be as specific as you can and give concrete examples.  

2. Can you think of any organizations that do not have relevant "customers" to take into consideration? If there are such, how are they different from other organizations where all parts of the BSC operate equally?

 

3. Organizations are complex systems with multiple stakeholders. Sometimes the interests of various stakeholders can conflict. For your initial post to this discussion, give an example of a business process where the interests of two (or more) stakeholders are in opposition.

4. The home page of this module identifies several measures of the learning and growth perspective, such as:

  • Real-time availability of accurate customer and internal process information to front-line employees  
  • Ability to launch new products  
  • Ability to create more value for customers  
  • Ability to penetrate new markets  
  • Alignment of employee incentives with overall organizational success factors  
  • Rates of improvement in critical customer-based and internal processes    

Consideration of these measures reveals that it can be difficult to quantify these factors. For your first posting in this Discussion, identify one specific example of a learning and growth measure that you feel could be critical to an organization but difficult to measure.

5. In your opinion, what are the most difficult aspects of simultaneously balancing the four perspectives in the Balanced Scorecard? Be specific and give examples from your Case analyses and/or SLP

Note: This discussion board is designed for you to respond to the above question/topic. To receive a passing grade each post should be a minimum of 200 words in length, demonstrating thought and integration of key concepts. Your response should be supported with relevant background sources, which must be properly cited and referenced.

CONTENT:

Discussion Thread: Balanced Score card Name Institution Instructor Course 1 The material in this module tells us that many companies place disproportionate emphasis on the financial perspective at the expense of the other three perspectives. Give an example of an organization with which you are familiar from either previous coursework, the news, or personal experience where this has been the case. What were the results of this focus on the financial perspective on customers and other stakeholders? Be as specific as you can and give concrete examples.   ANSWER The Balanced score Card is a Planning and Management system designed by Robert Kaplan and David Norton. The balanced score card helps organizations have an overall view of their performance by combining financial and non-financial measures. Over emphasis on the financial perspective leads to neglect of the other equally important perspectives which may in turn lead to poor overall performance of the organization (Kaplan & Norton, 1996). The case study of JetBlue during the February 2007 storm illustrates that a single event of customer dissatisfaction in an attempt to save cost may have immediate negative effects even to a company that seems to be doing well. David Neelman launched JetBlue as a low fare offering airline. The main aim of the launch was to add dignity to low fare travelling. JetBlue unlike other low fare airlines offers seats with more than en...


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