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Business Ethics case analysis
The fashion industry is driven by the demand and preference for its customers. 64% of American viewed putting on cloths made from fur as morally acceptable. This is the case despite growth in advocacy for animal’s welfare from PETA, which reveals how animals are brutally treated, and tortured. Most fashion companies have continued to use fur in their designs, even though they have changed focus to advocating for better animal treatment. PETA has more than 2 000 000 members whose influence can affect the buying behaviour of DKNY’s customers. in addressing the Facebook post posted by PETA discouraging people from buying DKNY’s designs, DKNY should balance between remaining in business by maintaining its customers and being ethical. This is because the company uses Fur from China, which evidently mishandles animals to produce cheap fur, and at the same, the company has an obligation to meet the needs of its customers that prefer cloths made from fur.
Alternatives for DKNY
Given that Cyber Monday is one of the busiest online shopping days, which means a small miscommunication could have significant effect on the sales of the company; DKNY has to decide on three main alternatives: responding to the PETA’s post, ignoring the post, or issuing a report on its use of fur without referring to the post.
DKNY could respond to the attack by PETA. The aim of the response would be to invalidate the information given by PETA and to portly DKNY in a better light. In the response, the company should explain the reason behind its usage of fur. The company should provide a message that shows it concern…………