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BM380 Assignment: Importance of a Marketing Research Report
BM380 Marketing Research
ONE SOURSE MUST BE FROM: Marketing Research 7th ed Alvin C Burns and Ronald F.Bush
Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double‐spaced pages; refer to the “Format Requirementsʺ page located at the beginning of this learning guide for specific format requirements.
Writing the Marketing Research Report
All of the work is almost done. You have designed your research project; collected and prepared your data; and analyzed the results. It is time to communicate your marketing research findings. In order to do so, you must be able to address the following.
1. Discuss the relative importance of the marketing research report to other stages in the marketing research process.
2. Review the components of the elements of a Marketing Report. Then identify and differentiate the three major sections of a marketing research report.
3. Distinguish among the elements of results, conclusions, and recommendations.
Please refer to the rubric on the next page for the grading criteria for this assignment.
Marketing Research Report Studentâ€™s Name Institutional Affiliation Marketing Research Report More often do people get confused between a marketing research and a market research. Market research is when one is studying a specific target while marketing research is when one is studying about new products and distribution methods. Therefore, the difference between the two is that marketing research is researching about the marketing process of an organization and not about their target niche which is done by a market research. Importance of a marketing research report A marketing research report is the last aspect of the marketing research process. The main objective of any research is to help managers of an organization in the decision making process and this depends on how the researcher communicates the findings of the research to the management. If the results are not communicated in an effective way, the decision making may not be effective. Having an effective research report will help in overcoming this challenge. The marketing research report a