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Benchmark - Change Initiative. Implementation, Evaluation & Sustainability: Change in the Marketing Department
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Change in the Marketing Department Name Institution of Affiliation Instructor Date Issues in Marketing Department Marketing is a very critical department in any business. To effectively attain the intended goals of the business then the marketing department should be well stabilized and regulated to be focused on its objectives. The marketing department is faced with several challenges leading to it being inefficient in its work. One of the challenges is that the marketing team is made of inexperienced individuals and also it is understaffed CITATION Lae14 l 1033 (Lael, 2014). Therefore, the accomplishment of their duties in time and even perfectly is a big challenge. The technicality of approaching the market problems is all based on the experience of the staff which in most cases they don`t have. There has also been a problem of interpreting marketing report data. Therefore, they end up making poor decisions which might affect the business negatively. The marketing sector keeps evolving from day to day demanding the professionals in the sector to comply with the market demands and needs. Moreover, most of the marketing departments have a breakdown in the communication. The marketing department is not a gamble and should be done in a more professional way. From the above challenges it has been a very big problem in obtaining the goals of the marketing departments. These issues with the marketing departmen