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Ben & Jerry’s Homemade: Value Creation and Governance
1.0 Decision faced by Morgan
Morgan has to consider the pending offers for the takeover. He is in dilemma between maximizing the value for the shareholders and adopting the social commitment advocated by the co-founders. The co-founders of the Ben & Jerry Company, Ben Cohen and Jelly Greenfield are dedicated to ensuring that the company keep its social orientation and advocates for corporate independence while the Company’s CEO Perry Odak, is of the view that the shareholders of the Company can be better saved if it is sold out to the highest bidder. As such, the decision has to be made on whether to accept the takeover bid and move its business model to higher profit orientation or independently go after its social orientation.
The takeover offers that are presented to the company can be analyzed in terms of maintaining the company’s social commitment, the management control issue or the offer price. Dyer’s Grand offer to acquire Ben & Jerry is appealing to the management issue at will maintain the B & J management, encourage some social endeavors, but the offer of $31 per share will not derive the maximum value to shar…………………………