STRATEGIC PLAN FOR AMERICAN AIRLINES
The Internal Assessment Financial/Accounting Audit
Explain the following:
Does the firm have sufficient working capital?
Are capital budgeting procedures effective?
Are dividend payout policies reasonable?
Does the firm have good relations with investors and stockholders?
Explain Summary of Financial Ratios for the past 3 years (2013-2015)
Summarize this information. What do these results reveal about the financial status of the company? Why is it relevant for the analysis?
Fixed Assets Turnover
Total Assets Turnover
Accounts Receivable Turnover
Average Collection Period
Gross Profit Margins
Operating Profit Margin
Net Profit Margin
Return on Total Assets
Return on Stockholders’ Equity
Earnings Per Share
Earnings Per Share
Dividends per Share
Design a strategy to accomplish your objective(s) for the company
5-10 years out (2015-2020)
Quantitative, measurable, challenging, realistic, obtainable
Considering the organizational culture
Explain Results from your research and analysis of the company
Earnings per share
Quicker on-time delivery
Design a strategy that your company can afford
Evaluate the worth of AMERICAN AIRLINES
What the firm owns
What the firm earns (5x current yearly earnings)
What the firm will bring in the market
American Airlines Financial Assessment and Analysis Name Course Instructor Date Past financial ratios 201520142013Liquidity ratiosCurrent ratio73%88%104%Quick ratio67%80%96%201520142013Profitability ratiosGross Profit Margins58.3348.146.36Operating Profit Margin15.149.965.23Net Profit Margin18.576.76-6.86Earnings Per Share11.073.93-6.54Price-Earnings RatioLeverage ratios201520142013Debt-to-Total-Assets0.380.370.36Debt-to-Equity3.658.77-6.15201520142013Activity RatiosInventory Turnover18.321.9618.02Fixed Assets Turnover1.491.851.39Total Assets Turnover0.910.81Accounts Receivable TurnoverAverage Collection PeriodGrowth Ratios201520142013Sales40,990,00042,650,000 26,743,000Net Income7,610,0002,882,000-1,834,000Earnings Per Share1