Schneider, G. P. (2015). Electronic Commerce (11th ed.). Stamford, CT: Cengage Learning.
Why have advertising networks become controversial? What, if anything, can be done to overcome any resistance to this technique?
List and describe some Web site design features that impact online purchasing.
What are some of the difficulties in providing services in an online environment? What factors differentiate the services sector from the retail sector, for example?
Briefly outline the types of information an organization would gather before writing the organizations information security policy document.
Briefly describe the most important functions to look for in project management software and why they are important.
E-BUSINESS FINAL Name Course Instructor Date Question 1 Why have advertising networks become controversial? What, if anything, can be done to overcome any resistance to this technique? Advertising networks track the online sessions of internet users without their consent and may engage in click fraud. For consumer advocates, this is a concern since advertisers infringe on the privacy of internet users. In most cases, users are not even aware that they are being tracked even when this involves sensitive information. Even as ad block programs have become popular, legislations on online privacy and consumer tracking have been slow to recognize privacy concerns. Advertisers require information so that they can market their products and services to potential users. However, when they collect information without the authorization o