Jul 18, 2017 Research papers

A Prickly Partnership between Uber and Google

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A Prickly Partnership between Uber and Google


Please read the file. Thank you. And it must be current news report, start from this month.


Name: Institution: Coarse Title: Instructor: Date: A Prickly Partnership between Uber and Google Summary Google and Uber formed a business partnership in 2013. The cooperation was so promising since Google has house-to-house maps of most of the places in the universe. The article points out that Google made a capital investment of more than $250 million into Uber to support the partnership. However, the more promising partnership between Google and Uber has become sour. According to the article, Uber is planning to establish self-driving cars which has been a longtime anticipated project at Google. It has also working out to add to add mapping technology experts in the project. Uber has also been trying to woe Facebook who is Google main competitors in advertising with an aim to establish a partnership. On the other hand, Google has been conducting a pilot test on a ride sharing app that works to that of Uber. The two companies seem to have taken another route of embracing the idea of investing in all logistics operations. The case of Uber and Google is similar to that of Google and Apple. The article notes that Microsoft once invested on Apple in a software deal. However, the partnership hit the rock after Google established Android software which was a direct competitor to the Apple’s phones and tablets software the IOS. However, despite the fierce competition between Google and Apple, the two company’s still works together a


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