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A COMPARATIVE STUDY OF CORPORATE FINANCIAL STRATEGY BASED ON TSINGTAO BREWERY COMPANY AND ITS COMPETITOR BUDWEISER BEER
- Financial analysis of Tsingtao beer
The following are the financial analysis for the Tsingtao beer in US dollars. The conversion rate used is 1HKD to 0.13 USD.
- Profitability ratios
The profitability ratios indicates the financial performance of over a given period of time, as an indication of its financial resources that will help to serve its customers and remain in business for the foreseeable future (Belkaoui, 2008). The ratios considered in this sections for the Tsingtao beer are sales growth ratios, operating self-sufficiency ratio, gross profit margin, net profit margin, return on assets and return on equity. The segment looks at these ratios for the Tsingtao beer, for the years 2011, 2012, and 2013. The years have been considered to enhance comparability to the performance of the Budweiser beer.
The sales growth ratio indicates the percentage increase in the amount of sales made over a specific times period. The sales of the Tsingtao beer grew by 8.41% in the year 2012, and grew by 9.73% in the year 2013. This demonstrates that the company’s operations and business is expanding (Gapenski, 2006). This is illustrated in the table 1.0 below:
Table 1.0 Tsingtao beer Sales Growth ratio