Sep 28, 2017 term paper 2

1. NIKE WOULD LIKE TO INCREASE ITS SHARE OF THE ATHLETIC SHOE MARKET. DEFINE THE MANAGEMENT…

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1. Nike would like to increase its share of the athletic shoe market. Define the management decision problem.

2. Define an appropriate marketing research problem corresponding to the management decision problem you have identified.

3. Develop a graphical model explaining consumers’ selection of a brand of athletic shoes.

4. How can qualitative research be used to strengthen Nike’s image? Which qualitative research technique(s) should be used and why? How can Nike make use of social media in this context?



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