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Riordan Manufacturing PR Campaign
Riordan Manufacturing is a global plastics manufacturer employing 550 people with projected annual earnings of $46 million. The company is wholly owned by Riordan Industries, a Fortune 1000 enterprise with revenues in excess of $1 billion.
Its products include plastic beverage containers produced at its plant in Albany, Georgia, custom plastic parts produced at its plant in Pontiac, Michigan, and plastic fan parts produced at its facilities in Hangzhou, China. The company`s research and development is done at the corporate headquarters in San Jose. Riordan`s major customers are automotive parts manufacturers, aircraft manufacturers, the Department of Defense, beverage makers and bottlers, and appliance manufacturers.
1. Riordan Manufacturing is planning to introduce its products/services from Hangzhou, China into parts of Shanghai. I need help determining the ethical considerations and technology considerations of this move for a PR campaign.