This paper concentrates on the primary theme of Read the article Narayanan, S., Desiraju, R., & Chintagunta, P. K. (2004) `Return on investment implications for pharmaceutical promotional expenditures: the role of marketing-mix interactions`, Journal of Marketing, 68 (4), pp. 90-105. (THE ARTICLE IS AT in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 79. For more details and full access to the paper, please refer to the site.

Read the article Narayanan, S., Desiraju, R., & Chintagunta, P. K. (2004) `Return on investment implications for pharmaceutical promotional expenditures: the role of marketing-mix interactions`, Journal of Marketing, 68 (4), pp. 90-105. (THE ARTICLE IS ATTACHED)

Then answer the following question

Is it good marketing practice for a catalogue mailer to continue sending catalogues after establishing a strong Web retail presence?

Please when you help me in writing this use credited journals.