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The product development paradigm
Read the 3M: Profile of an Innovating Company case and prepare a 750 word memo that discusses your recommendations for returning 3M to 20% return on equity and improved ROCE (Return on Capital Employed). In doing so, make sure to include the following:
a. A brief description of the situation
b. Your recommended approach
c. A discussion of alternate approaches and why your recommendation is better
Attached is the 3M case.